Email Marketing Associate (Non-Profit)
NYC Bar Association
Full-time
On-site
New York, New York, United States
$48,000 - $55,000 USD yearly
POSITION TITLE: Email Marketing Associate
DEPARTMENT: Communications & Marketing
POSITION REPORTS TO: Associate Director of Marketing
FLSA Status: Non-Exempt
The New York City Bar Association (City Bar), founded in 1870, is a voluntary association of lawyers and law students. The City Bar’s mission is to equip and mobilize a diverse legal profession to practice with excellence, promote reform of the law, and uphold the rule of law and access to justice in support of a fair society and the public interest in our community, our nation, and throughout the world.
Department Function
The Communications and Marketing Department develops and implements marketing and advertising strategies and tactics to promote membership in the Association and awareness of the Association’s activities, events and programs, including Continuing Legal Education (CLE).
Job Function
The Email Marketing Associate works with colleagues to develop, implement and optimize email marketing strategies and tactics to increase membership and increase registrations for CLE and Non-CLE programs. This includes email scheduling, list segmentation, email delivery, and performance analysis to optimize campaigns, improve engagement and drive measurable results.
Objectives of This Role
- Working with the marketing team to develop and execute strategic email marketing plans
- Identifying target segments, defining campaign goals and determining optimal frequency and timing of sending emails
- Ensuring the accuracy and hygiene of the email database, maintaining opt-in practices and complying with data protection regulations
- Collaborating with cross-functional teams, including design and content, to align email marketing efforts with broader marketing initiatives
- Maintaining best practices in email marketing
- Work with colleagues to develop and execute end-to-end email marketing campaigns, from conceptualization to delivery and analysis
- Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences, behavior and previous purchases
- Identify opportunities for email optimization and A/B testing to analyze performance metrics to optimize campaign effectiveness, engagement and conversion rates
- Monitor and study email campaign key performance indicators (KPIs), such as email deliverability, open rates, click-through rates, conversions and ROI
- Explore new technologies such as AI to enhance marketing efforts
- Stay updated with the industry trends and the best practices in email marketing to drive innovation and continuous improvement
- Attend weekly program meetings to provide updates on previous program marketing efforts and plan future marketing of programs
- Work with Associate Marketing Director on marketing campaign schedules to assure optimal outreach to prospective registrants
- Associate level degree or higher, or equivalent experience, preferably in Marketing, Communications or related field
- Minimum 1-2 years of experience in email marketing
- Strong understanding of email marketing best practices
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, Constant Contact, Real Magnet and other marketing automation tools
- Familiarity with HTML and CSS for email template customization
- Proficiency in data analysis and reporting using tools such as Google Analytics
- Experience and proficiency with A/B testing, Google Ads and other relevant advertising and marketing platforms
- Knowledge of email personalization and dynamic content strategies
- Familiarity with deliverability, GDPR and CAN-SPAM compliance a plus
- Analytical mindset to interpret data and derive actionable insights
- Excellent written and verbal communication skills
- Strong organizational and project management skills, adherence to deadlines, ability to prioritize workload, and have solid judgment
- Creative thinking and the ability to develop strategic email content.
- Strong attention to detail and organizational and proofreading skills.
- Ability to work effectively and be responsive in a fast-paced and deadline-driven environment.
- Self-motivated and able to assume responsibility and work autonomously and collaboratively in a professional manner
- Familiarity with CRM integration systems and customer segmentation.
- Knowledge of iMIS CRM and Real Magnet email package a plus
Candidates must be authorized to work in the United States. We are not able to sponsor visas for this position.
Starting salary for this position is $48,000 - $55,000 for a 35-hour work week, based on depth of skills and experience. We provide a competitive benefits package including generous paid time off (vacation, personal, sick time, holidays including closing this year between Christmas and New Year’s Day, day off each year for volunteer work, extra time off in the summer), choice of medical plans (some offered at almost no charge to the employee), dental, vision, 401K, life insurance, commuter benefits program, Employee Assistance Program, short-term/long-term disability insurance, employee discounts, and more!
HOW TO APPLY:
It is strongly suggested that candidates include a cover letter explaining why you are interested in the position, when applying, as applications with cover letters will be given priority in the candidate review process.
Candidates will be considered on a rolling basis until the position is filled.
We actively seek a diverse applicant pool and encourage candidates of all backgrounds and unique experiences to apply, especially those candidates belonging to historically under-represented communities. We welcome diversity of all kinds. It is the policy of the Organization to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, creed, age, national origin, alienage or citizenship status, gender (including gender identity), sexual orientation, disability, arrest or conviction record, pregnancy, credit history, salary history, caregiver status, marital status, partnership status, or status as a victim of domestic violence, stalking and sex offenses, religion, sex, genetic information, military status, unemployment status or any other characteristic as protected by law. With regard to the Americans with Disabilities Act and other related laws, the organization will endeavor to make reasonable accommodations for persons due to their religious beliefs, disability, pregnancy, childbirth or related medical condition or because the individual was a victim of domestic violence, sexual violence or stalking.