Marketing Manager
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About Forchelli Deegan Terrana LLP ("FDT")
Founded in 1976, Forchelli Deegan Terrana LLP ("FDT") is one of Long Island's most acclaimed and distinguished full-service law firms. Located at The OMNI in Uniondale, NY, our mid-sized firm employs 60 attorneys across more than a dozen practice groups. FDT is committed to providing exceptional service to a broad range of national, regional and local clients.
Job Summary
The Marketing Manager will strategize ways to increase visibility of our firm's attorneys, practice groups and brand. The Marketing Manager will also be instrumental in cultivating client relationships.
The Marketing Manager reports to the Director of Marketing and the Marketing Committee.
Job Type Full-time (9:00 a.m. to 5:00 p.m. [start & end time flexible]; 1-hour lunch) Attend firm-sponsored events before and/or after business hours
Travel 0-10% (local); before, during and after business hours
Responsibilities
- Handles attorney onboarding with Director of Marketing and Administration
- Coordinates market recognition efforts, including award nominations and legal directory submissions, i.e. Best Lawyers, Best Law Firms, Martindale-Hubbell, Super Lawyers, etc.
- Coordinates on- and offsite firm events, including, but not limited to seminars, special events, meet & greets, political fundraisers, tradeshows, etc.
- Schedules and attends monthly Marketing Committee meetings; prepares agenda with Director of Marketing; takes minutes; follows-up with Committee members on actions items
- Solicits content for firm's quarterly newsletter; sends content to graphic artist for placement; arranges internal and external proofing; e-mails mailing list to direct mail company
- Solicits attorney-authored articles; suggests trending topics and coordinates placement in industry journals, newspapers, etc.
- Handles digital and print advertising; works with ad agency to create, and vendors to resize, ads for targeted placement; must understand and comply with NYS Attorney Advertising Rules
- Prepares and distributes monthly Press/Marketing e-mails for firm-wide distribution; retains hard copies and/or electronic new clippings for one year
- Collaborates with lead partner(s) on Requests for Proposal (RFP); oversees the firm's submission process, including drafting and proofreading the response, coordinating attorney involvement and archiving responses for future reference
- Maintains firm's website; makes recommendations to improve user experience; liaise between vendor and Marketing Committee
- Coordinates development of digital and print marketing collateral; acts as liaison with vendors and Marketing Committee
- Maintains departmental expenditures spreadsheet
- Selects and orders promotional and holiday gift items; maintains inventory
- Serve as a member of the firm's Diversity Committee; place ad for summer intern from local law schools
Skills/Character
- Excellent oral and written communication skills and listening skills
- Strong time management skills; calendar to ensure workflow is organized and deadlines are met
- Able to handle multiple projects simultaneously
- Work with minimal supervision
- Take initiative; creativity is applauded
- Punctuality is essential
- To all employees and clients, be courteous, honest, personable, optimistic, professional, reliable and helpful
Education College degree required; concentration in Marketing preferred
Experience 5+ years' Marketing experience; law firm/legal industry preferred