Global Director of Marketing - Technology Industry

Latham & Watkins is a global law firm consistently ranked among the top firms in the world. The success of our firm is largely determined by our commitment to hire and develop the very best and brightest, creating a team that provides our clients with the highest quality of work and service. We are driven by our core values: respect, innovation, and collaboration.  

The Global Director of Marketing – Technology Industry is an integral part of Latham’s Brand & Communications team. This role will be responsible for setting the strategy for marketing and branding campaigns, including developing content marketing and thought leadership campaigns, strategic partnerships, and brand-building activities to raise awareness and differentiate the firm in line with business goals, while leading messaging development and developing campaigns that bring the competitive positioning and messaging to life across internal and external channels and a range of media (e.g., podcasts, video, webcasts, digital properties, etc.). The Director will work closely with our global technology industry group and related practices that intersect closely with the technology practice (emerging companies, cyber & privacy, data & technology transactions, etc.) to understand their needs and work with the partnership on strategic marketing both internally and externally. This role will be located in either our New York or Bay Area offices.

Other key responsibilities include:

• Developing and leading the execution of strategic marketing and branding campaigns in close collaboration with Business Development (BD) and Brand & Communications colleagues to build the brand, raise the profile of the firm and its offerings, and engage and connect with clients and prospects
• Overseeing the creation of marketing materials; maintaining brand consistency in style, quality, and messaging
• Leading the development of the digital marketing strategy for the practice/industry or market; collaborating with the digital and social media teams on SEO strategy, campaign activation, and other paid marketing initiatives
• Developing sponsorship and content partnership strategies alongside the global sponsorship team, and executing campaigns leveraging events, webcasts, content partnerships, and sponsorships to showcase the firm’s practice and industry expertise and capabilities
• Leveraging data to build metrics into marketing campaigns in partnership with the firm’s client teams and BD and Brand & Communications colleagues (e.g., Martech, Digital, Social Media)

We’d love to hear from you if you:

• Possess knowledge of core marketing and brand management services, including the ability to develop long-term marketing strategies aligned with business goals
• Demonstrate excellent leadership skills (i.e., organizing, planning, problem-solving, and decision-making) necessary for effective management
• Exhibit the ability to work collaboratively with cross-functional teams, both within the US and internationally, with a customer service mindset

And have:

• A Bachelor's degree in marketing, branding, business administration, or a related field, with an MBA or a master’s degree in marketing or a related discipline, preferably
• A minimum of fifteen (15) years of relevant marketing communications experience (at agency or in-house)
• Knowledge of the technology industry as well as legal industry/professional services

Successful candidates will not only be provided with an outstanding career opportunity and welcoming environment, but will also be provided with a generous total compensation package with bonuses awarded in recognition of both individual and firm performance. Eligible employees can participate in Latham’s comprehensive benefit program which includes:

• Healthcare, life and disability insurance
• A generous 401k plan
• At least 11 paid holidays per year, and a PTO program that accrues 23 days during the first year of employment and grows with tenure
• Well-being programs (e.g. mental health services, mindfulness and resiliency, medical resources, well-being events, and more)
• Professional Development programs
• Employee discounts
• And more!

Additionally, we have a range of diversity programming including Global Affinity Groups. These groups provide a firmwide platform to share experiences and advice as well as an opportunity to participate in a supportive network with common interests to help make life at the firm even better.

Please click here to view the full job description for this role.

Latham & Watkins is committed to diversity, equal opportunity, sustainability, and pro bono legal services. We draw from a remarkable wealth of talent to create one of the world's leading law firms, and advance these commitments through the work of our Global Citizenship department. Our lawyers, paralegals, and professional staff worldwide comprise a rich mixture of different races, ethnic backgrounds, religions, sexual orientations, cultures, and primary languages. Our diversity makes us who we are.

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