Social Media Specialist

Location: Denver/Remote Hybrid

Company: McDivitt Law Firm
Job Type: Full-time

About Us

McDivitt Law Firm is a leading personal injury law firm dedicated to providing top-tier legal services to our clients. We are looking for a Social Media Specialist to join our dynamic team. The ideal candidate will have a strong background in data analytics, campaign creation, and social media marketing strategy. If you thrive in a fast-paced environment and have a passion for social media marketing, we want to hear from you!

Job Overview

As a Social Media Specialist, you will be responsible for developing, executing, and optimizing digital marketing campaigns across all social media platforms. You will also manage the social media calendar, ad creation, email campaigns, and YouTube campaign placements, utilizing data analytics to track performance and drive strategic decisions. 

Key Responsibilities

• Campaign Creation & Management: Develop, execute, and manage digital marketing campaigns across platforms such as Facebook, Instagram, TikTok, LinkedIn, Reddit, X, YouTube and Reddit.
• Ad Placement & Optimization: Create and optimize paid social media advertisements, email campaigns, and YouTube ad placements, including daily budgeting and scheduling.
• Data Analytics & Performance Tracking: Utilize Meta Business Suite, GA4, and other analytics tools for social media platforms to monitor, interpret, and report on campaign performance and KPIs, providing actionable insights to improve results. 
• Content Strategy: Collaborate with the marketing team to develop engaging and high-performing content for social media and digital platforms.
• Maintain Social Media Calendar: Work with marketing department to create and maintain the firm’s social media calendar, planning posts in advance across various channels, and adapting posts based on past performance. 
• A/B Testing & Conversion Tracking: Implement A/B tests on ad creatives to enhance conversion rates, and to help evaluate creative elements, messaging and audience targeting; recommend adjustments based on insights.
• Budget Management: Monitor and manage social media advertising budgets to ensure efficient spending and maximum ROI.
• SEO & SEM Coordination: Work with the firm’s third-party SEO & SEM agencies to align paid and organic strategies for optimal visibility.
• Competitive Analysis: Research and analyze competitors' digital marketing strategies to identify opportunities for growth and differentiation.
• Reporting: Generate regular reports on campaign performance, providing actionable insights and recommendations for improvement.
• Trend  Monitoring: Stay up-to-date with the latest trends, tools and best practices in paid social media and digital advertising.

Qualifications & Skills

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Must be comfortable creating content as needed, shooting video and using in-app editing
• 2+ years of experience in digital marketing, social media advertising, and campaign management.
• Strong knowledge of Meta Business Suite, Reddit Ads, Social Media trends, and email marketing platforms.
• Experience with Google Analytics 4 (GA4) and other data analytics tools.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Proficiency in A/B testing, conversion rate optimization, and social media advertising best practices.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Why Join McDivitt Law Firm?

• Competitive salary and benefits package.
• Opportunity to work with a passionate and results-driven marketing team.
• Professional development and career growth opportunities.
• A positive and collaborative work environment.

If you are a results-driven digital marketing professional with a strong understanding of data analytics, social media campaign creation, and social media ad placements, we encourage you to apply today!