Job Description
Join Our Team at Litera: Where Legal Technology Meets Excellence
Litera has been at the forefront of legal technology innovation for over 25 years, crafting legal software to amplify impact and maximize efficiency. Developed by the best legal minds in the industry, our comprehensive suite of integrated legal tools is both powerful and user-friendly and simplifies the way modern firms manage core legal workflows, secure collaboration, and organize firm knowledge and experience. Every day, we help more than 2.3 million legal professionals focus on their craft. Litera: Less busy work, more of your life’s work.
Reporting to the Senior Director of Product Marketing, you will plan and execute overall product marketing plans and go-to-markets strategy in collaboration with Growth Marketing and Corporate Communications teams and with your counterparts in Product Management. You will be a strategic thinker with experience in execution. As PMM you will leverage market and competitive research, along with internal expertise to drive effective messaging, content and assets to support revenue teams.
Additionally, you will partner closely with teams across the organization as the marketing lead for your product area to establish and manage launch strategies, develop sales enablement content and programs, feed into demand generation campaigns while driving customer engagement through ongoing marketing programs and tactics.
Strategic Product Marketing & Execution: Define the right mix of marketing tactics and programs to support your product area. Work closely with Growth and Product teams to execute your product marketing plan and act as the lead coordinator across relevant teams to execute all parts of the plan.
Product Messaging & Content Creation: Own product-related marketing content from conceptualization, market and SME validation, creation, delivery, and measurement. (Resources include product collateral, sales presentations, talking points, demo/video scripts, battlecards, web copy, blogs, competitive analysis, and more).
Product Launch Strategy & Execution: Work in tight alignment with Product Management to understand new features and the value to our customers. Lead the planning and execution of product launches to maximize market penetration and sales impact, complete with the right message and content relevant to each launch (minor or major).
Sales Enablement Support: Be the Revenue and Sales Enablement team’s “go-to” person for product-specific questions (tapping into your Product Management counterpart for additional expertise when required). Leverage market feedback, positioning documents, product release notes, and competitive research to build, deploy, and measure regularly-scheduled sales enablement and product trainings to support the Revenue team.
Market & Competitive Intelligence: Stay current on market-specific trends and strategies seen from competitors and customers to develop and update competitive battlecards on a quarterly basis. Monitor and analyze competitor trends, market trends, and sales performance to propose informed product, marketing, and sales recommendations.
Market Outreach: Work across the Marketing, Product Management and Sales Enablement and Growth teams drive demand and co-develop up-sell and cross-sell campaigns, identify target audiences, supporting content, and measure results.
Customer References: Understand how our customers use our products, assist in the creation of customer case studies that articulate the challenges customers faced before working with Litera, and the ROI received after implementation to drive qualified leads and engage customers. Be ready and able to represent our products to customers when the opportunity arises.
About You
5+ years of marketing with focus on the product marketing function
2+ years B2B marketing experience
Familiar with the buyer’s journey and how to deliver the right message at the right time
Legal industry a plus, not required
Skilled in value-based storytelling; Skilled in defining product messaging and driving value-based messaging throughout various stages of the funnel from building brand awareness, to enabling sellers to telling the customer story
Excellent communicator; Excellent writing verbal communication skills, in many forms (marketing copy, presentation development and delivery, emails, etc.)
Self-starter; Take a proactive approach to problem-solving and always take initiative
Problem solver; Able to embrace a challenge, be comfortable under pressure and find ways to remove barriers or define work-arounds to get the job done
Respectful; Know when to push on what you believe in and when to pull back
Team-player; A collaborator that support the PMM team and teams across the organization
Flexible and dependable; Exceptional time management and ability to adapt nimbly to the evolving priorities of the business
Strategic and empathetic; Be able to put yourself in the shoes of a customer or sales and see the world and business from their perspective
Business-minded; Equally comfortable solving a problem analytically as you are with intuition and creativity, always keeping the revenue goal in mind
Why Join Litera?
The company culture: We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles
California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington Residents Only: The salary range for California, Colorado, Connecticut, Illinois, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island, or Washington residents is $75,000 to $95,000. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Litera offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).
Litera is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.